How KHC Helped CiraSync Outrank the Competition and Dominate Organic Search
A foundation-first approach: +23.5% search visibility within 6 months, +84% indexed footprint, organic held as #1 pipeline channel across an 8-month engagement
The Challenge
CiraSync is a Microsoft 365 SaaS platform that keeps contacts and calendars synchronized across devices and teams. Built for IT administrators and operations leaders, the product had strong product-market fit and a loyal customer base - but organic search was not keeping pace with the company's ambitions.
Competitors had moved aggressively into CiraSync's core keyword territory, capturing rankings and traffic on the exact terms CiraSync's buyers were searching for. At the same time, years of accumulated technical debt - crawl errors, broken redirects, unoptimized metadata, and a limited indexed footprint - were quietly suppressing CiraSync's ability to compete at scale in search.
The result: organic search was underperforming its potential as a pipeline channel. CiraSync needed a partner who could fix the foundation, reclaim search visibility, and build a durable organic presence that would compound over time.
The Approach
KHC diagnosed both the competitive gap and the technical baseline, then executed across three workstreams simultaneously:
1. Technical SEO Foundation
The engagement opened with a full technical audit. Critical crawl and indexation blockers were resolved: all 4xx errors were eliminated, redirect loops were cleared, canonical tags were corrected, and the sitemap was resubmitted to Google Search Console. These fixes removed the ceiling that had been limiting CiraSync's ability to rank - regardless of how strong its content was.
The result: CiraSync's Ahrefs health score reached 94, and its indexed search footprint grew by 84%, materially expanding CiraSync's ability to compete across a broader set of relevant queries.
2. On-Page Optimization at Scale
In parallel, KHC executed a systematic on-page optimization pass across CiraSync's priority pages: over 1,200 individual on-page elements were updated, including meta descriptions, title tags, H1s, alt text, and long-form content rewrites for high-value landing pages. Every change was oriented around improving keyword alignment, topical relevance, and click-through potential.
This work directly contributed to a 26% improvement in average ranking position across CiraSync's keyword footprint - pushing a materially larger share of keywords into page-one visibility where commercial intent and click potential are strongest.
3. Community Expansion via Reddit
Starting in February 2026, KHC extended CiraSync's organic presence into the communities where its buyers actually spend time. Targeted threads and technical commentary were published across r/sysadmin, r/Office365, r/AZURE, and r/activedirectory - the core IT administration communities where purchasing influence is high and brand credibility is earned through substance, not advertising.
In the first two months, this activity generated over 165,000 Reddit views - building top-of-funnel brand awareness in an audience that paid search cannot reliably reach.
The Results
Across the 8-month engagement, KHC delivered measurable improvements across every dimension of CiraSync's organic search presence:
- Search visibility grew 23.5% - Google is now surfacing CiraSync pages for materially more searches across relevant queries.
- Average ranking position improved 26% - more of CiraSync's keyword footprint is now in page-one range, where commercial visibility is strongest.
- Indexed search footprint expanded 84% - a significantly larger surface area for capturing organic demand.
- All critical technical SEO barriers were eliminated: crawl errors, redirect loops, and indexation blockers were fully resolved.
- Over 1,200 on-page elements optimized across priority landing pages, strengthening keyword alignment and content quality at scale.
- Reddit expanded CiraSync's organic presence into high-trust IT communities, generating 165,000+ views across r/sysadmin, r/Office365, and r/activedirectory in the first two months alone.
- MQL-to-SQL conversion rate rose from 88.2% to 98.2%, confirming that organic-sourced leads remain high quality.
It is worth noting the context in which these results were achieved. Over the same period, AI-powered tools - including Google AI Overviews, ChatGPT, and Perplexity - began directly answering the technical IT administration queries CiraSync ranks for, compressing click-through rates across the category. Many companies saw both rankings and visibility decline. CiraSync saw visibility and rankings improve. The organic infrastructure KHC built is the reason.
Working with KHC has been genuinely easy, which is not something I say often about agency relationships. Karning and Luv are detailed, organized, and excellent communicators - but what sets them apart is that they don't wait to be asked. They surface problems before I even know to look for them, walk me through what they found, and come back with a fix already in motion. As a marketing leader who can't always afford to go three levels deep into SEO, that kind of initiative is exactly what I need from a partner.
Why It Worked
KHC stood out from a typical SEO vendor in three ways:
Foundation before tactics
Most SEO engagements jump straight to content and keywords. KHC started by auditing and fixing the technical foundation - eliminating crawl errors and indexation gaps that were silently capping the ability to rank. Without that work, every other improvement would have had a lower ceiling.
Scale with precision
The on-page optimization effort was comprehensive and targeted. Over 1,200 elements were updated - but each change was mapped to a specific keyword opportunity or CTR improvement. The result was a 26% improvement in ranking position across the site, not just a handful of priority pages.
Channels the competition ignores
By adding Reddit as an organic channel, KHC opened a high-trust, zero-paid-spend discovery path inside the exact communities where CiraSync buyers research and validate decisions. It is a channel most vendors overlook entirely.
About CiraSync
CiraSync is a Microsoft 365 integration platform that keeps contacts and calendars synchronized across devices and teams. Built for IT professionals and operations leaders, CiraSync eliminates the manual overhead of managing contact directories at scale.